Director, Field Marketing


Marketing - Plano, TX

Share Job:


Share


Location:

Plano Corporate Office



Overview:

JOB SUMMARY: The Director of Field Marketing is responsible for the development, execution, measurement and optimization of new patient lead generation strategy for the affiliated practices DentalOne Partners supports and manages.


Qualifications:

EDUCATION/CREDENTIALS:

  • Bachelor’s Degree; MBA preferred 

 

JOB-RELATED EXPERIENCE:

  • Successful, proven experience in strategic marketing initiatives
  • Over 10 years marketing with 4+ years retail, healthcare or consumer goods or services industry experience necessary

Personal Behaviors, Competencies & Characteristics:

  • Broad knowledge of marketing principles with attention to medical advertising industry.
  • Strong communication, interpersonal, and analytical skills.
  • Ability to work well with a team and continuously motivate and coach direct reports.
  • Must be able to provide clear guidance and specific goals to the team.
  • Maintain valued relationships within the company and with external agencies, and have a thorough understanding of policies and procedures.
  • Demonstrate strong presentation skills.
  • Expertise in program development
  • Expertise in customer profile and segmentation models
  • Exceptional measurement/attribution modeling abilities

WORKING CONDITIONS:

  • Sitting and/or standing for extended periods of time
  • Office environment
  • Prepared to Travel 25% - 50% annually

Responsibilities:

MAJOR DUTIES AND RESPONSIBILITIES:

  • Develops and maintains performance metrics that provide clarity of trending, benchmarking and insight for making marketing program and process improvements.
  • Oversees the management of external agencies and any projects and initiatives through said agencies.
  • Builds collaborative partnerships with internal stakeholders to ensure alignment of the marketing process with business needs.
  • Effectively manages the marketing budget, contracts and financial requirements with strong oversight and accountability.
  • Builds and leads a strategically focused marketing team and ensures that team works effectively, collaboratively and creatively with individuals and teams throughout the organization.
  • Leads staff to be devoted and accountable for results, modeling behaviors that exemplify the Company’s values.
  • Other duties as assigned or as needed to promote the marketing needs of the organization to support business growth and development for the affiliated practices supported.
  • Assume responsibility of CRM program.
  • Builds collaborative partnerships with internal stakeholders such as clinical, operations, and development to ensure alignment of the marketing process with business needs.
Apply Now

2019-11134
Director, Field Marketing Hidden (27409)
Plano Corporate Office
Plano, TX
Hidden (27409)
Apply Now
View Jobs in Plano, TX (7)
View All Jobs in TX (57)

Other Dental Jobs in Plano, TX

Billing Representative
Billing Representative (Remote Eligible)
Dental Hygienist RDH
Dental Hygienist RDH Part Time
Director, Field Marketing
Director, Learning & Development
Orthodontic Assistant

Dental Jobs Outside of Plano, TX

Dental Assistant
Dental Assistant Student Extern
Dental Assistant Student Externship
Dental Hygienist RDH
Dental Hygienist RDH Part Time
Financial Coordinator
Floating Operations Leader
General Dentist
Lead General Dentist
Operations Leader
Oral Surgeon
Orthodontic Assistant
Orthodontist
Patient Relations Coordinator
PRN Dental Hygienist RDH