Director, Field Marketing

Marketing - Plano, TX

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Plano Corporate Office


JOB SUMMARY: The Director of Field Marketing is responsible for the development, execution, measurement and optimization of new patient lead generation strategy for the affiliated practices DentalOne Partners supports and manages.



  • Bachelor’s Degree; MBA preferred 



  • Successful, proven experience in strategic marketing initiatives
  • Over 10 years marketing with 4+ years retail, healthcare or consumer goods or services industry experience necessary

Personal Behaviors, Competencies & Characteristics:

  • Broad knowledge of marketing principles with attention to medical advertising industry.
  • Strong communication, interpersonal, and analytical skills.
  • Ability to work well with a team and continuously motivate and coach direct reports.
  • Must be able to provide clear guidance and specific goals to the team.
  • Maintain valued relationships within the company and with external agencies, and have a thorough understanding of policies and procedures.
  • Demonstrate strong presentation skills.
  • Expertise in program development
  • Expertise in customer profile and segmentation models
  • Exceptional measurement/attribution modeling abilities


  • Sitting and/or standing for extended periods of time
  • Office environment
  • Prepared to Travel 25% - 50% annually



  • Develops and maintains performance metrics that provide clarity of trending, benchmarking and insight for making marketing program and process improvements.
  • Oversees the management of external agencies and any projects and initiatives through said agencies.
  • Builds collaborative partnerships with internal stakeholders to ensure alignment of the marketing process with business needs.
  • Effectively manages the marketing budget, contracts and financial requirements with strong oversight and accountability.
  • Builds and leads a strategically focused marketing team and ensures that team works effectively, collaboratively and creatively with individuals and teams throughout the organization.
  • Leads staff to be devoted and accountable for results, modeling behaviors that exemplify the Company’s values.
  • Other duties as assigned or as needed to promote the marketing needs of the organization to support business growth and development for the affiliated practices supported.
  • Assume responsibility of CRM program.
  • Builds collaborative partnerships with internal stakeholders such as clinical, operations, and development to ensure alignment of the marketing process with business needs.
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Director, Field Marketing Hidden (27409)
Plano Corporate Office
Plano, TX
Hidden (27409)
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